Engagement is important for so many reasons. First of all, when readers engage, they are more likely to return to your blog. Second, engagement can be wonderful for your ranking in search engines. But how do you get readers to engage? Whether it's giving them something to share or using a reward system, you can encourage engagement from your readers.
5 Ways to Get Readers to Engage
Give Readers Something to Share
Videos, photos, great content – it doesn't matter. You just want to make sure you're giving readers something that's so good they want to share it with the world. You also want to make sure you make it easy for them to do so by having share buttons on each post. It only takes one piece of content or photo to go viral for your blog to explode with visitors.
A great tip is to end each blog post with a question and ask readers to comment. For example, if you're writing an article on how to get readers to engage, you might ask readers how they get people to engage on their blogs. See? It's really that easy. Also, make sure it's easy for readers to comment. If they have to jump through too many hoops to leave a comment, most likely they won't.
Incorporate Actions Into Your Posts
Sometimes you simply need to tell readers what to do. It might be something like, “Click here to read more.” Or, “Share this content with your friends going through similar issues.” You may think that if they want to do something they will, but you'd be surprised at how effective incorporating these actions into your posts can be.
Make It Easy to Engage
You want to incorporate every method you can think of to make engagement easy. Lower the restrictions for commenting, add share buttons, add Pin buttons to photos, add your social media accounts so people can connect, etc. The more options readers have, the higher the engagement will be.
Use a Reward System
Last, but not least, use rewards as a way to get readers to engage. You might give away a gift card each week to one of the commenters or have a Rafflecopter giveaway that encourages readers to do a few tasks. Either way, people love the chance of being rewarded for doing something so easy.
Engagement can make or break a blog. If you're not seeing a lot of engagement, your blog may shrivel up and die. Don't let that happen. Look for ways to get your readers involved. Give them something to talk about – something to share. More importantly, make it easy for them to do so.