Did you know that Pinterest is the most popular social network? Businesses are seeing more success from Pinterest than Facebook and Twitter combined. If you’re new to Pinterest, or just haven’t used it very often, you may wonder how people are getting this much attention. The following are just five ways to use Pinterest to boost your website.
5 Ways to Use Pinterest to Boost Your Website
Create Unique Content to Be Repinned
Simply repinning others content isn’t going to get you the attention you need for Pinterest to boost your website. You need to create your own Pins. When you create your own, high-quality Pin, it will get repinned over and over again, leading more and more people back to your site. A high-quality Pin is taller than it is wide, has an eye-catching image, text on the image, and website or company logo info on the photo. Also, make sure your description has keywords relevant to your content.
Post Pins with Price Tags
People are using Pinterest more and more for shopping. An easy way to improve your Pin so that more people follow through to your website is to add a price tag. When you add a $ and price sign in your description, it will place the amount on top of your Pin. This quickly tells users how much your product or service cost. Remember, people only spend a couple of seconds making a decision, make sure you give them the info they need.
Link Back to Your Page
Your Pin’s description should always link back to your website. You can add the address at the end of your description or work it in. For example, you might say, “Love romance novels? Visit (interest website link) for more great choices.”
Use Analytics to See What Works
If you haven’t signed up for a Pinterest business account, you need to. A business account will give you access to analytic information that you can use to better tailor your efforts to use Pinterest to boost your website. Best of all, it’s free. This will take some time to look over and put to use, but it can greatly increase your success.
Meet New People
Last, but not least, search for people who match your niche. Following these people can lead to more people following you and more people seeing and repinning your posts. To find new people, simply search for the topics you post about and follow the people who are sharing the same. Make it a point to add new people at least three times per week.
Pinterest has made many businesses hugely successful. However, you need to do the work to make your company successful as well. Whether that means linking your Pins to your website or using the analytic information to better tailor your efforts, you can use Pinterest to boost your business.
Image courtesy of Flickr.