Do you effectively use old blog content to drive traffic to your blog? Did you know you’re losing valuable pageviews and ad revenue if you don’t? Today, I’m going to share with you how to double your blog traffic recycling old blog content with one of my favorite social media management tools.
How to Double Your Blog Traffic Recycling Old Blog Content
Just because a blog post’s date is 6 months, even a year or two old, doesn’t mean the post has lost its value. You spent valuable time writing your content, why not make it work for you and use it to drive traffic back to your blog time and time again and double your blog traffic.
I know you’re thinking, ‘But I don’t have time to sit and recycle my old content day after day.’ What if I told you, you do? Your blog is already getting amazing traffic, so why not double, even triple the traffic you receive by promoting not just new content, but ALL your content across your social media channels? It’s easier than you think, and I’ll share how we do it with the help of a social media management tool below.
Now, let me tell you why you need to do this. This month we had an old post from December 2014 go viral resulting in 252,358 views for this one post, in one month’s time. How did it go viral? It was an old Christmas blog post about a goofy little elf that we recycled the day after Thanksgiving. Honestly, it’s not even that great of a post (but it does have Minions!). Okay, it’s a bad post. A really bad post. Which proves even the worst blog posts can be successfully recycled if the timing is right.
Not only did this viral post boost our monthly stats to an all-time high, which was epically awesome in itself, it also generated an unprecedented amount of ad revenue for the site. Ad revenue we would have missed out on if we didn’t recycle old blog posts.
Which bring us back to why we’re here today. To share with you what you need to know to double your blog traffic recycling old blog content.
Find Your Posting Schedule
Before you set up any social media management tool to double your blog traffic (we LOVE Edgar), you need to figure out when your audience is online. You can do this through your platform analytics and/or insights accounts, or by using an analysis tool like Tweroid.
Determining Which Posting Schedule to Use
Now that we know when our audience is online, it’s time to decide what type of posting schedule you want to have for your old blog content. In Edgar, there are three basic types of schedules you can create for the best opportunity to double your blog traffic.
- Simple Schedule – A schedule without categories that publishes your library content based on a the times you designate.
- Intermediate Schedule – A schedule with basic categories (MeetEdgar.com provides basic categories to get you started) that publishes your library content based on the category it is in, at the set times you designate. This is a good way to vary the content you publish.
- Advance Schedule – A schedule consisting of multiple categories, sometimes following the categories of the site, that allows you to have full control of varying the content your audience sees, and when they see it.
Since this is a lifestyle site, we set up an Advance Schedule following the categories on our site. You can also create categories that do not publish like my ‘Holidays on Hold’ to rotate seasonal posts in and out of, because 1) your readers may not be interested in seeing Christmas posts in February and 2) promoting Christmas posts in February probably won’t generate the same return rate as promoting Valentine’s, St. Patricks, or even Easter posts.
Upload Your Library and Recycle Old Blog Content
Now that everything is set up it’s time to upload your library and begin recycling old blog content and increasing the pageviews you receive each and every day.
For our site’s schedule, we scheduled the categories to post once per day and we varied the categories each day so no two categories post at the same time on consecutive days. You can see an example of my posting schedule below.
I know this may look overwhelming at first, but trust me it’s not. Once you decide on a schedule to double your blog traffic and set it up, you don’t have to worry about it again unless you want to make some minor adjustments to the times.
Your old blog content will be automatically promoted across your social media channels, increasing your pageviews and giving you the time to focus on new content ideas.