Chances are you’ve seen infographics on other blogs or even on Facebook. What makes these graphics such a hit with readers? Let’s take a closer look at why infographics are a hit with readers, and why you should be using them on your blog.
Why Infographics Are a Hit with Readers
Short and to the Point
An infographic gives readers exactly what they need to know. Instead of searching through paragraphs of text, everything is right there in short bits of text. Today’s readers don’t want to spend a lot of time looking for answers. When you present the information in an infographic, people are more apt to return to your blog as a source for quick answers. Infographics can be a great addition to a blog post or you can let the graphic speak for itself by adding only a short paragraph of intro text.
A well-made infographic is visually appealing. Readers notice the graphic right away and are able to easily scan through the information. An infographic may have charts, bulleted text, photos, and other visually appealing elements. Take the time to seek out great infographics that are free-use or make your own. Just make sure the graphic is well made.
Easy to Share
Another reason to use this source of media in your blog posts is they are easy to share. Infographics are perfect for sharing on Pinterest or Facebook. People who found the to be filled with great information will want to share the graphic with others. Create well made, informative graphics and your readers will share them.
Turns You Into an Expert
An infographic makes you look like an expert on a subject. Even though you might say the exact same things in your blog post, putting the information into a graphic impresses readers. This is especially true if your graphic has graphs and charts.
Best of Both Worlds
The written word and pictures both have their benefits in passing along information. When you combine the two, you have something truly impressive. Text allows for deeper analysis of a topic while photos are easier to understand. Combining the two only makes sense.
Infographics can be time-consuming to make, but there are free-use graphics available. If you do make your own, make sure the information is great and the photos are relevant. A good infographic will have readers sharing and coming back for more.