If you were to sit down at the computer and start promoting your blog, which sites would you use? Pinterest, Facebook, or Twitter? Each person seems to have a different answer, but you'd be surprised at how effective one site is over the others. Let's take a closer look at the social media giants and which site you should spend the most time on.
Pinterest, Facebook, or Twitter – Where Should My Time Go?
More Networks Equals More Reach
First things first. You should have accounts with the three big boys, Pinterest, Facebook, or Twitter. The reason being is you'll reach different people in each network. Twitter is for those that want snippets of info delivered at lightning speed. Facebook is a great place for people to hang out while bored at work. Pinterest is a great place for people to share and get inspiration. They each have a purpose and you should spend time using each network to promote your blog or business.
Too Many Networks Equals Lost Time
While you do you want to connect with the big networks, you want to avoid going crazy. Signing up for each network that comes along can be time-consuming. Not to mention the time you'll spend managing each network. This in and of itself can be a full-time job. Before you add a network, make sure it's going to have a big payoff for the time you invest. Speak to others in your area of expertise and see if it works for them.
Why Pinterest Beats Them All
Pinterest is more popular than Facebook and Twitter combined. Why? It all boils down to simplicity. All someone has to do is click their mouse a couple of times to add something to a board. The boards allow them to collect thoughts, inspiration, etc.
For example, someone might be collecting recipe or craft ideas. Another person might be collecting inspiration for remodeling a room or planning a wedding. But how does this work for the blogger or business owner? When you create eye-catching graphics and share them on Pinterest, you have a chance for your following to truly explode.
Most of the Pins on Pinterest are repins. This means that one person uploaded the photo and then hundreds or thousands of people pinned it to their boards. If you're smart, these photos link back to your blog or website and your link gets shared with all those people. It's easy to see that putting your time into creating high-quality Pins is a must. Sure, you can hang out on Facebook or hope a Tweet gets spotted among the billions of Tweets going out each day, but Pinterest is where your time really counts.
Long story short, Pinterest is the social network you should be hyper-focused on. However, that doesn't mean you should ditch Facebook and Twitter. These networks have their place. You just want to make sure most of your time is being invested in Pinterest.